New Video from ISA: Signs Build the American Dream
As a member of the sign and graphics industry, you know that signs play an undeniable role in helping businesses succeed. People don’t know that businesses exist without signs. They don’t know what they offer—or that they are open.

Sign and graphics professionals like you can help create the right branding look, navigate zoning and regulations. Suppliers and manufacturers create products that help sign and graphics companies better serve the end users. In the end, an eye-catching sign is installed.

All of this is detailed in under two minutes in a new ISA-produced video, “Life of a Sign.” We encourage you to share this video with your clients and connections in the industry, and on your website and social media channels to demonstrate the importance of signs in communities around the world.



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